EZOIC OPTIMIZATION GOAL
Ezoic is a digital optimization platform that helps website owners improve their user experience and increase their revenue through various optimization strategies such as A/B testing, machine learning, and data analytics.
The ultimate goal of Ezoic optimization is to maximize the performance of a website by delivering an optimal user experience while increasing profitability for the site owner.
Optimization Goals setting are Balanced (default), Revenue Focused, User Experience Focused, or Custom. The default setting is Balanced and highly recommend because gives you the best balance between earning revenue and your website’s user experience metrics.
However, here are some general tips to optimize Ezoic ads:
1. Use Ezoic’s Ad Tester
2. Experiment With Ad Placement
3. Use A Variety of Ad Formats
4. Optimize For Mobile
5. Monitor Your Analytics
6. Consider Using The Ezoic Ad Revenue Index
USE EZOIC’S AD TESTER
Ezoic has an A/B testing tool that allows you to test different ad layouts, sizes, and placements to determine which options work best for your site.
EXPERIMENT WITH AD PLACEMENT
Try placing ads in different locations on your site, such as at the top or bottom of the page, within the content, or in the sidebar.
USE A VARIETY OF AD FORMATS
Ezoic offers a range of ad formats, including display ads, native ads, and in-text ads. Test different formats to see which ones perform best on your site.
OPTIMIZE FOR MOBILE
With more and more people accessing websites on mobile devices, it’s essential to optimize your Ezoic ads for mobile. Use responsive ad units that adjust to different screen sizes and consider placing ads above the fold for mobile users.
MONITOR YOUR ANALYTICS
Keep an eye on your Ezoic analytics to see which ads are performing well and which ones aren’t. Use this information to make adjustments to your ad layout and placement to optimize your earnings.
CONSIDER USING THE EZOIC AD REVENUE INDEX
Ezoic offers an Ad Revenue Index that scores each ad placement on your site based on its revenue potential. Use this tool to prioritize your ad placements and increase your revenue.